I spent years building brands, communities, content strategies, and event presence. Now I want to help founders figure out what they should double down on and find their audience.
Book a session →I don’t believe in playbooks and think you have to figure out your own path.
Most founders know they should have a strong voice, a clear brand, some kind of presence that makes the right people want to find them. Most also have no idea where to start — or they’ve tried things that sound good but don’t actually do anything.
I’ve been figuring this out for several brands the last several years. And after a while I understood what works well.
So if you’re thinking about visibility and positioning, I might be able to help.
What your company stands for and how to say it without sounding like every other SaaS homepage. Finding the register that’s actually yours — and using it consistently.
LinkedIn, podcast guesting, events, community — which channels make sense for where you are. How to build an audience that actually does something for your business.
What to make, how often, and why. Website copy, thought leadership, storytelling for founders who’d rather be building than posting. Making it sustainable, not a second job.
What acquirers are actually looking for. How to present your business. The questions founders don’t know to ask — based on the M&A course I built with saas.group.
If you want someone to run your marketing, or you need a lawyer or financial advisor for your exit — that’s not this. I’ll tell you what I’d think and what I’d do. Then it’s yours to execute. I can point you toward people better suited if what you need is outside my lane.
60 minutes of deep work.
A short note before we meet: what you’re building, what’s not clicking, where you feel stuck. The more specific, the more useful I can be. Vague questions get vague answers.
One-on-one video call. I’ll tell you what I would do and what I think about your current situation. There’s no time to waste, so expect some direct feedback.
For the past few years I ran all things growth at saas.group — brand, website copy, content strategy, social media, PR, events, podcast. 300+ episodes hosted on saas.unbound. 30+ founder events. LinkedIn audience grown by 2000%+ from scratch. Portfolio scaled from $30M to $100M.
I also co-created the saas.group M&A course — what happens when you spend years sitting next to people who buy companies and want to make that knowledge less opaque for founders on the other side of the table.
Now I host sounds good. — a podcast about the stuff that sounds clever in SaaS but might be nonsense — and I’ve opened a few consulting slots for founders who want a direct conversation, not a framework.
Based somewhere in Southeast Asia. Occasionally in Lisbon.
“Working with Anna has been very motivating. Her optimism makes every interaction enjoyable. Her networking skills are impressive — she seems to know and connect with everyone in the SaaS industry. She’s easy to work with due to her creative ideas and decisiveness in taking action and delivering results.”
“When Anna joined saas.group, we were smaller, scrappier, and figuring out a lot of things as we went. She jumped in with so much energy and helped build something from almost nothing — a thriving community around SaaS founders, the saas.unbound podcast, a growing presence at conferences and events, and a real uptick in how the world perceives the saas.group brand.”
“I once told a team member that we also need someone like Anna at AddSearch, because every company needs a brand ambassador whose passion and enthusiasm shine through in every conversation.”
“You’re an inspiration to us all. I wouldn’t have known where to start with podcasting were it not for your skills and willingness to share your knowledge so openly. Truly, thank you.”
“This is all great but I’d prefer another grandchild.”
Limited slots. If I’m full, I’ll say so — and point you somewhere useful instead.
Book a session → anna@soundsgoodpod.com · or find me on LinkedIn