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  1. Stop the slop. Here's how to do founder-led content — episode 4
    EP 04

    Stop the slop. Here's how to do founder-led content

    with Finn Thormeier

    Good content still wins. Finn Thormeier has spent years building LinkedIn presence for B2B executives and he's got a genuinely uncomfortable take on why most of it fails — and it's not the algorithm.

    Finn runs Project 33, an executive LinkedIn agency working with B2B founders and C-suite leaders to turn their actual opinions into content that moves pipeline. He's obsessed with the gap between what people think LinkedIn content does and what it actually does.

    In this episode

    • Why AI ghostwriting and human ghostwriting have almost identical failure modes
    • The real reason LinkedIn reach is dropping (hint: it's supply, not algorithm)
    • How to train an AI — or a writer — to not produce slop
    • Why Finn stopped using em dashes and what that tells you about the platform right now
    • The "VP of Supply Chain" rule: what good engagement actually looks like in B2B
    • When LinkedIn posting can't save you (and what product-market fit has to do with it)
    • Where Finn would go if LinkedIn disappeared tomorrow: newsletters, in-person, and why
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  2. Bootstrapping in an over-funded market — episode 3
    EP 03

    Bootstrapping in an over-funded market

    with Antoine Minoux

    What happens to bootstrapped SaaS when AI levels the playing field — and VC money controls distribution?

    Antoine Minoux, serial founder and builder of Fernand (a customer support tool for founders doing their own support), gets real about what's actually broken right now: UI as a moat is dead, cold email is harder than it looks, and "distribution is king" is not just a cliché anymore — it's existential.

    In this episode we cover

    • Why Antoine rebuilt Fernand's AI layer (and what his power users are doing instead)
    • The 3,000-email cold outreach experiment that looked genius and flopped
    • Bootstrap vs. VC-funded SaaS in 2025 — who actually wins
    • Why product-market fit is harder to find when everyone has the same AI stack
    • The case for done-for-you services as SaaS's next pivot
    • Why "sounds good" and "works well" are two completely different things
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  3. Why the best product doesn't win anymore — episode 2
    EP 02

    Why the best product doesn't win anymore

    with Joseph Lee

    Your product isn't defensible because it's hard to build. The tough news: you're in trouble.

    Joe Lee, founder of Super (200,000+ users, growing without a sales team), joins Sounds Good to dismantle the idea that technical complexity is a moat. We get into why distribution and brand eminence are what's left, why the "we're just watching AI" stance might have been the smartest move of the year, and why "ever-boarding" beats onboarding every single time.

    In this episode

    • Why tech defensibility has collapsed — and what actually replaces it
    • The Jason Fried question: was waiting on AI a power move or a mistake?
    • "Ever-boarding" — Joe's framing for why switching cost beats features
    • Why ARR can mask structural problems (and what to look at instead)
    • Buyer personas are converging — enterprise buyers now self-qualify like PLG users
    • AI is becoming invisible — and why sophisticated buyers stopped caring about the label
    • The "build with Claude on the weekend" family activity rant
    • Would you trade shoes with Warren Buffett for $5 billion?
    Spotify YouTube Apple Podcasts
  4. Don't start SaaS right now — episode 1
    EP 01 June 1, 2026

    Don't start SaaS right now

    with Mike Hill

    Sounds Good Podcast #1 — Mike Hill on whether bootstrapped SaaS is still worth starting in 2026. His advice to anyone asking him right now: don't.

    Not because SaaS is dying. He doesn't buy that — neither do I. But the gap between building a product (easier than ever) and getting your first SaaS customer (harder than ever) got pretty broken.

    Mike Hill is a serial bootstrapper. His newest thing is Smile — a Slack app for sending dorky cards to your team (which I love using!).

    What we got into

    • Why the SaaSpocalypse started five years ago and has nothing to do with AI
    • The Google-to-ChatGPT shift is wiping out bootstrappers
    • AI makes senior people better and junior people worse
    • Lifetime deals stop making sense when token costs are ongoing and buyers already have your competitor's LTD
    • The day Claude went down and Mike just went home, and what that says about all of us
    • Why he still recommends every founder who emails him to get a technical co-founder
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